Expert Articles & Advice

Home Builder Marketing: Beyond The Business Card

With no model homes to show or an in-house sales team to troll for new business, custom home builders rely on reputation to sell themselves to prospective clients. So their standard marketing tool is the business card, which hopefully gets passed along by a previous client to relatives or friends. But custom builders actually can have much more in their marketing arsenal than merely word of mouth. John Abrams says his clients do the marketing for South Mountain Company, West Tisbury, Mass.

When It Comes to Siding, Looks Are Everything

Beauty may be skin deep, but when it comes to siding, at least, looks are everything. Google search “siding curb appeal” and help yourself to the roughly 1.5 million links on that topic, many leading to real estate agents' pages eager to point this fact out. But here’s the paradox: The people who own the house are usually in the house, looking out, not outside the house looking in.

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